WCW tried, for a long time, to be as popular as the WWF was.
Bringing former WWF wrestlers like Hulk Hogan, Randy Savage, Lex Luger, and Paul Wight over was a good decision.
Establishing a new nearly 8 foot tall Yeti (mummy) character whose first appearance includes dry humping them champion Hulk Hogan (the real 'action' begins at 0:32) was not such a good decision.
Bonus: The birth of the Yeti.