In the early 90's, World Championship Wrestling was looking for just about anything to be able to compete with the World Wrestling Federation. While guys like Sting were a hit, some things missed, and the all time greatest of those misses has to be the Shockmaster.
Fred Ottman was great in his reign as Typhoon in the WWF. But just watch this video and I think you'll understand why the Shockmaster never made it big in the Wrestling World. Not that he would've anyways with that ridiculous outfit.