I can't tell if this helps of hinders Muscle Milk's image. Are they focusing their target market on beefed up, fohawk rockin', spring break lovin' juiceheads? They must honor the whole "Judgement Free Zone" like Planet Fitness? If my hypothesis is on point then they hit their audience, and they hit them hard! Truthfully, Muscle Milk is a bit ree-dick-lus in my personal opinion, so it's only fitting its consumers are just alike, right?