In the annals of athletes endorsing food, Bengals wide receiver Chad OchoCinco might be the most colorful.
Ochocinco recently struck a deal with PLB Sports to help him market a cereal to be sold in the Cincinnati area.
We get more from CNBC's Darren Rovell:
Watch out world. Chad Ochocinco is getting his own cereal. The flashy Cincinnati Bengals wide receiver will be on boxes of "Ochocinco's," sold exclusively at Cincinnati-area Kroger's and on the Web site of the company that markets the cereal, PLB Sports beginning Sept. 7.The only question that I have left is will the Chad Ochocinco's get soggy in the milk or will they just be fined by the National Football League for uncerealike conduct?
Ty Ballou, president of PLB Sports, said that a successful run would be to sell 100,000 boxes, but if the Bengals make it to the Super Bowl, he could imagine hitting the 1 million mark.
PLB Sports has been making athlete food products 14 years. Its most famous product was Flutie Flakes, named after Buffalo Bills quarterback Doug Flutie, which sold nearly three million boxes. Next was Kurt Warner's Crunch Time Cereal, which sold 300,000 boxes a decade ago when St. Louis Rams quarterback came out of nowhere and brought the team to the Super Bowl.
(Courtesy of Sports Biz with Darren Rovell)
