In a move that is perfect for this segment, Donald Trump officially purchased WWE's Monday Night Raw earlier this week. And hooo boy, what a gimmick it is.
Now, WWE already had the brand extension. Back in 2002 after they bought out WCW, the WWE was split into two rosters: Raw and Smackdown (In 2006 ECW was added as a third roster). There is some inter-brand fighting (especially at Pay Per View matches), but at least during the normal weeks the brands keep to themselves.
However, the gimmick often is that one brand tries to be better than another, based on the talent of their wrestlers and the pure awesomeness of their fights. And really, what better way to say "My brand is better than yours" than to "hire" a multi billionaire to run your brand. I'm sure he did actually buy in somewhat, and that it is a legal deal. I'm just saying that Trump is in this as much more than a figurehead, and I expect related storylines as a result.
Mostly because this isn't Trump's first venture into the WWF/WWE. Many articles cite how he was involved in Wrestlemania 23, where "his" fighter took on Vince McMahon's fighter and Stone Cold later gave Trump a Stone Cold Stunner. But Trump was involved in Wrestlemanias lonnng before number 23. In fact, my favorite of all time, Wrestlemania 5 (where the Mega Powers EXPLODED and Rick Martel turned Heel) took place at Trump Plaza in Atlantic City, and so there hasn't really been a time where Trump WASN'T involved in the WWE/WWF. It just wasn't in such an officious manner before.
I gotta say, I'm pretty excited for Trump's "purchase." If it means major feuding between him and Vince (and/or Eric Bischoff), then I'm all for it.
