Oh my CP3-ness! I need to be sleeping. Instead, I'm awake here in the middle of the pacific not thinking about the NBA Finals. Basically, I'm at the point where I figure all that's to be said has been rehashed a thousand times until we're all sleeping in our dream water, and now it's just a waiting game 'til the liveblog. Anyway, what I wanted to touch on before the furor commences is the whole Phoenix Mercury-Lifelock thing. I won't get into it, because it's 2009 and you can click on the little blue words, but suffice to say that Phoenix's WNBA team will adopt sponsorship directly onto their jerseyed chests. Lifelock, apparently, is an identity theft protection company. Yuk it up.
Anyway, dispense with all the salient points about this, forget your very legitimate worries about where this is going. The only thing I want dropping in your noggin from this post is the idea that a superstar, top-bill athlete could conceivably rent the space on a rival athlete's jersey. Of course, no team would allow, say, Kobe to buy the jersey ad-space rights to a rival like the Cavs, but think if teams got cash-strapped enough for that to happen. Speaking of the recently deposed King's kingdom, remember that he was making $90 mil before he even signed his rookie deal. In other words, if Lebron wanted to buy your team's pride, and your owner was some idiot like Donald Sterling, then he could.
Check out the sleeve for the blasphemy
